According to the Foundation
Center website (fdncenter.org) "cause-related marketing
(CRM) is defined as the public association of a
for-profit company with a nonprofit organization,
intended to promote the company's product or service and
to raise money for the nonprofit."
Poor Richard Web Press embraces this concept with the
understanding that businesses, while looking to
earnings, also needs to be concerned with the good of
the society it serves. They go hand-in-hand, and woe be
to the company owner who does not recognize this.
A purchase of products is based on a balance of wants,
needs, and emotion. Business owners rely on this balance
to sell products. Using the consumer's emotional side to
sell products to support a cause meets perfectly with
the provider's emotion to support that cause through the
purchase of their products.
From the very inception of the Poor Richard Web Press
Bookstore, it was decided by to use a portion of our
earnings to be used in improving the literacy of our
most vulnerable children; those who live at or near the
poverty level. We take our cue from our spiritual
founder, Mr. Benjamin
Franklin who by 1748 had achieved financial
independence and gained recognition for his philanthropy
and the stimulus he provided to such civic causes as
libraries, educational institutions, and hospitals.
Our choice was, and still is
FIRST BOOK, a national nonprofit organization with a
single mission: to give children from low-income
families the opportunity to read and own their first new
books. All books distributed by First Book are provided
at no cost to the child or program. With the
support of First Book, these programs are able-often for
the first time-to develop a curriculum around the books
they select, share these books with participating
children, and enable these children to share the magic
of their new books with siblings and other family
members at home.
Poor Richard Web Press contributes 10% of all our
earnings from book sales to first book. This isn't from
books sold in this bookstore site, but on
Chesapeake Bay Market as well. As we expand our
online business, that 10% becomes a greater contribution
to this excellent literacy program.
Poor Richard Web Press, LLC makes quarterly
contributions to First Book. We are happy to announce
that were able to provide a 119% increase in our
contribution at the end of the second quarter of 2005 as
compared to our first quarter contribution. We hope to
continue this trend for the next quarter and beyond.
To our customers, we thank you for making this possible
and ask for your help to further increase the value of
our promised contribution. As we grow we will, like Ben,
to expand our philanthropic activities to other worthy
causes.
To see our sanctioned affiliation with FIRST BOOK,
please click
here. Poor Richard Web Press has also made
contributions to the Susan G. Komen Foundation as well
as the Chesapeake Bay Trust.
