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10% of book sale earnings go to First Book, giving children
from low-income families the opportunity to own new books.

BookLOG Entries | Almanack

The Business of Helping Others

January 28, 2005

When Poor Richard Web Press was formed in 1996, its first customer was a non-profit organization with no web site.  There was no intention of making any profit from this customer as the museum, the Calvert Marine Museum, did so much good for the region.  Poor Richard Web Press volunteered to create and maintain the site at no cost and continues this effort today. In fact, we perform the same pro-bono work for two other non-profit organizations.

Why is this important?  The more cynical may say it is just a way of attaining recognition or that it is some kind of marketing ploy.  Other successful businesses may say that it is a great way of attaining recognition and a wonderful marketing method.  Both are interesting thoughts.

In his book, Rich Dad's Guide to Investing, Robert Kiyosaki stresses the importance of giving more to your customers and other people.

As Richard Carlson puts it in Don't Worry, Make Money, "...any success you might have is despite your lack of giving and not because of it. Giving is an energy that not only helps others, it creates even more for the giver."

With this in mind, Poor Richard Web Press has partnered with First Book, a national nonprofit organization providing children from low-income families the opportunity to read and own their first new books. Ten percent of earnings from books purchased from this site go entirely to First Book.  As sales increase, we hope to increase this percentage as well.

Marketing ploy, or the increased ability to give more? You decide. Either way, please visit First Book, even if you decide to purchase your books somewhere else.

Related: Caused-Based Marketing: Book Sales Benefiting Children with a 119% Contribution Increase

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