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This book solved my problem. It empowered me.
I have started, built and run several successful industry-specific brick & mortar and internet businesses. I knew I had a story to tell with my first book project. Indeed, the book was picked up by a very reputable New York publisher pretty quickly.
My problem was, what road to take next. I could find bits and pieces of marketing information here and there, but no map. I was anxious and uncomfortable outside my knowledge base... That was, until my publisher gave me a copy of Penny's book to read!
From Book to Bestseller is a complete roadmap. It guides you through the valleys of despair into the world of public relations and marketing in easy-to-understand steps. It will empower you too.
Janyce
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All I can say is wow!
After having read Penny Sansevieri's book, if you are intending to put pen to paper or fingers to keyboard, Penny's book is an absolute must have. Once the manuscript is complete, follow her directions - they work and work well. I only wish I'd had the book as I was working on my own. The time and effort (and trouble) it would have saved me is immeasurable. She walks the reader through the intricacies, benefits, and specifics of how to market and publicize your book. The small investment you make by buying this book will be returned to you many hundreds of times over. The guidance and the names, companies, phone numbers, and other direct contact information for all the people you need to get the book out there are presented. I simply cannot emphasize enough that "From Book to Bestseller" is essential to your library.
A very well done book Penny, well done indeed.
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From Book to Bestseller, written by book publicist and media relations specialist Penny Sansevieri, is an amalgam of useful information and a must-buy for authors who are serious about marketing and promoting their books practically and efficiently.
In her friendly, engaging, yet no-nonsense writing style, Sansevieri shares the secrets of successful book marketing based on her own personal experience as the author of an Amazon bestseller, as well as her experience working with other authors and the media, including her work as instructor for the popular "Get Published Today!" workshops.
Everything from how to handle book signings and pitch to the media, preparing media kits, creating a marketing campaign, getting into catalogs and book clubs, developing spin-off products, branding yourself as an expert can be found between these pages, and more. Sansevieri includes lots of links and resources, making it easy for the author to begin marketing a book right away.
The book is well structured, clear, and easy to navigate. Besides its practicality, it is written in a very `personal' style, giving the reader the feeling that she is chatting with a publicist. So have your highlighter and Post-its ready, as this is a book to be dissected and kept on the desk at all times. Highly recommended.
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Penny Sansevieri is a successful writer for a good reason: not only does she possess the ability to communicate in a very logical and straight forward way, she has the ability to lock on to our attention and hold us there until she completes her spiel! That fact alone should make everyone who is in the writing business pay attention to this very fine resource book.
Sansevieri begins with the assumption that the reader has completed a book and is ready for the world to know about it. Yes, she is a marketing expert (one of the best) but she is more than that: she is a mentor who knows the vulnerabilities and insecurities of writers and better yet, she knows how to deal with them. In a very orderly manner she offers sound advice on how and when and at what pace to present books to the media, to book clubs, to reading groups, to the people who create the all important 'buzz' about the new book, to potential reviewers and blog writers, and how to land readings in bookstores and the etiquette and management of those readings as sales opportunities.
Scattered throughout this invaluable book are names, addresses, and rules for contacting all manner of people and resources that will save the new authors without agents hours of time and frustration. She has innumerable gimmicks for publicity (postcards and bookmarks with an image of the book's cover, audience-directed PR lines, etc) and she freely gives of her experience and advice as to what works and what doesn't and where to place the emphasis on the longterm marketing of the author's product.
This is not just a yellow pages for authors - far from it. This excellent book is one to keep stuffed in your book bag to remind you at every encounter in the panoply of promotional experiences just how to psych and prepare yourself for the myriad opportunities to have a great time selling your book. Addendum: Penny Sansevieri has sent out to Reviewers (a technique she wisely explains within her book) a promo packet that is one of the best to arrive in this reader's mailbox - colorful, succinct, backup materials, and a warm letter from the author thanking the potential reviewer for taking the time to consider her proposal. THAT makes for a terrific date with Penny! Grady Harp, November 06
Rating:  -
Established author Sansevieri now gives other potential authors tips on how to promote their books. This text furnished insight into the mechanics and vagaries of what you can do and how the publishing industry works, at least from an author's viewpoint.
So there are little sidenotes, like perhaps avoiding August, when trying to publicise your book. Since the industry tends to go on holiday then. Another is very useful, in these days of universal email usage. If you are sending emails to potential reviewers or readers, keep it short. Few will plough through a long email, especially if they have never heard of you. And the email should describe how the book will be useful to the reader. In other words, take the viewpoint of the reader, when composing that message.
Speaking of reviewers, she lists the main newspapers and other professional reviewing groups, and how to get in contact with them with physical copies of your book. Keep in mind that if you are a new author, some of these, like the New York Times Review, are very unlikely to review your book. Simply because they get so many requests and they are space constrained since they print on hardcopy. But you never know. Some of you new authors might get lucky with a prominent newspaper reviewer.
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