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"Successful Website Marketing" explains what you need to know to set up and promote your Web site.
Especially valuable for beginners and non-techies, it is written in clear, easy to understand language. The included worksheets help you to apply the information presented to your Web site project.
If you feel overwhelmed by the idea of setting up a Web site, this book will help you. It walks you through the process in a series of simple steps. Whether you plan to create your Web site yourself, or hire a designer, "Successful Website Marketing" will help you to build a site that will fit in with your business and overall marketing plan, and will show you how to effectively promote it without breaking the bank.
This book is an action plan that cuts through the jargon to help you get your Web site up and running.
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Whether you intend to hire professionals to design, produce and optimize your website, or whether you're planning to do it yourself, you need this book. Once you've read it you'll know enough to recognize a good web designer, SEO professional or website marketer. More than that, you'll be equipped to play those roles yourself and save a lot of money.
Information on making your website the powerful online business tool it can be is all in this easy-to-read book. For absolute beginners and those who know a little, but would like to know a lot more.
Successful Website Marketing will bring your goal of seeing your website in the first page of a Google search that much closer. It will also teach you how to wow your customers, which is the other half of the online success equation.
If you only have time to read one book to get up-to-speed on website design and marketing, make sure it's this one!
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While this book covers the usual topics such as search engine optimization, the first part of the book makes you think before you act. Chapters deal with figuring out what your real product is, positioning, and branding. If you understand these topics before you start building the website, you will ultimately be more successful.
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A valuable resource for anyone who's thinking about starting a website for their business. Peggi Ridgway walks you through a clear step-by-step process for developing a marketing strategy, choosing the best keywords for your business, promoting your website, and more. These tips are also helpful for individuals and small business owners who already have a website, but want to understand how to attract more traffic to their site.
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Successful Website Marketing is a complete guide to marketing your website for the small business owner. I loved the worksheets, and the spaces on the page to keep notes and write out my own marketing plan. The book is easy to read and covers more on marketing than I expected from the book. The articles by additional authors were informative and interesting and added perspective. The resources listed also add to the book's usefulness.
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