Rating: - Great Book for Entreprenuers
This is a terrific and useful read for anyone looking to create a business. I keep it around the office to randomly sample from whenever I need some inspiration!
Rating: - Cultivating a Sales Mentality
What makes an entrepreneur successful? This question is raised by Michael Masterson (himself a very successful entrepreneur) and not too surprisingly, the answer is "sales". Masterson implores, don't waste time and money on things that aren't going to bring in revenue; the ancillary products and services can wait. Make selling your number one priority.
This book is filled with such pragmatic advice that almost seems too obvious to be true; however, I suppose there are some misguided entrepreneurs who are more concerned with the look of their fancy logos than selling those widgets. Get a clue; read this book.
If you've already been through the process of growing an enterprise from the ground floor up, this book is of marginal value. Masterson's obsevations are somewhat pedestrian; we've heard it hundreds of times before ("Less is more.") in other, slightly more original endeavors.
Still, the essence of the book is sound. If there's one critcial piece to be ingrained into the mindset of any entrepreneur, it's simply make sure you know how to sell; and surround yourself with aggressive like-minded people who also enjoy selling. It's a jungle out there.
Rating: - Excellent Advice about building your new business
Michael Masterson's learning and experiences building businesses
are an excellent guide to anyone who wants to make it work for
themselves. This is a recipe on how to do it and what to watch out for. I give Masterson 4 ****.
Rating: - Valuable tips in a verbose format
From his extensive array of experiences starting and funding new companies, the author provides valuable insight that focuses on the keys to success for an entrepreneur. Though it is a larger book, it reads quickly if you skim past the many stories and explanations that lack any real substance. This could have easily been a 100 page book with room for the author to share his personal successes.
Rating: - Down to business
This book really gets down to business. He eliminates the unnecessary steps of product development. This book can save the potential inventor or product development specialist a lot of money.
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