Rating: - e-Loyalty - Deep knowledge Available Here
Let's admit it. Getting reliable insights into the Net is about as difficult as trying to see without goggles in a blizzard. Ellen Reid Smith has done us all a service by de-mystifying e-Loyalty. Her book not only lets you identify the most dangerous pitfalls...but walks you through the process of actually getting it right the first time. But perhaps best of all, she manages to feed us this information in a format that reads as easily as afternoon conversation over tea. No one should even think of going into e-commerce without this book tucked into their brain.
Rating: - You can't afford to ignore these words of e-wisdom...
Ellen Reid Smith clearly understands what it takes to generate customer loyalty. Not only does she provide the theory and the concepts for creating e-loyalty, but her practical and actionable advice makes this book a "must-read" for all business owners and managers. The case studies are all terrific illustrations of how to keep customers coming back, and how you can inadvertently drive them away. Anyone who ignores the advice proffered in this book will find it difficult to compete in e-business. A must-read!
10% of our book sale
earnings go to
First Book, providing children from
low-income families the opportunity to own new books. Poor Richard
Web Press is a corporate partner of
First Book.
-