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List Price: $30.00Price: $1.60 You Save: $28.40 (95%)as of 03/18/2010 13:20 EDT
Availability: Usually ships in 1-2 business days
Binding: Paperback
Dewey Decimal Number: 005
EAN: 9782880467654
Edition: illustrated edition
Format: Illustrated
ISBN: 2880467659
Label: RotoVision
Manufacturer: RotoVision
Number Of Items: 1
Number Of Pages: 160
Publication Date: October 01, 2003
Publisher: RotoVision
Studio: RotoVision
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Editorial Review:
Amazon.com Review:
Sometimes all one needs to finally "get" a concept is to hear it reworded in a friendly, less technical way. Top Web designer Slocombe (urban75.org) demystifies the entire Web site production process with a fun, slang-filled text in Max Hits: Building and Promoting Successful Websites. He makes ideas that novices often find confusing, like XML, SVG, and CSS, seem easy and points the way to further reading and useful applications. Not strictly a how-to manual, the book is rich with screen shots and bite-size blocks of text, with a hip layout by Bark Design that makes it more entertaining than most technical books.
Slocombe dispenses a lot of hard-earned wisdom. Rather than teaching all of HTML, he gives a simple tutorial that gets across the main idea of how tags work and then sends the reader off to look at source code, consult online resources, and/or use an HTML editor like Homesite. When discussing how wide a site should be, he gets right to the crux of the problem: should a Web designer worry about how the site looks on every monitor from plasma to PDA? What are the pros and cons of specifying the table tag width at 100 percent? Again, he points the way to places online where readers can check how their site displays in different browsers and resolutions.
Pros and cons come into play in most Web site design decisions. For example, developers must weigh design versus download time or latest technology versus browser compatibility. These decisions are unique to each site and Slocombe helps readers make knowledgeable choices. His advice can be as simple as hitting the auto button on the levels panel in Photoshop to clear up a muddy photograph or as complex as delivering appropriate content to your audience.
This is a hip book that looks at all the details involved in making a Web site. It's well written, well designed, well coded, and gets lots of attention from search bots. And it clues readers in to some of the coolest sites existing on the Web today. It may just be the pat on the fanny you need to get off to a good start with your own Web site. --Angelynn Grant
Product Description:
With the emphasis firmly on creativity and individualism, Max Hits aims to encourage readers to be experimental and bold in order to produce an original and compelling website that will keep visitors coming back for more.
Debunking many of the myths and obstacles surrounding web design, Max Hits proves that you don?t need big budgets or the latest technology to produce a successful site. Readers can discover how to benefit from research and planning, and learn the practical processes of design, navigation and content management. Key issues such as accessibility, usability and information architecture are discussed and analyzed with case studies and examples. But successful web sites aren?t just built: they have to be actively promoted and marketed. Max Hits shows you how to construct and deliver an effective on-line marketing strategy, how to provide "sticky" content, and how to bump your site up the search engine rankings.
Average Rating: 
Rating: -
An intern brought in a copy of this book into the office and before I knew it, all the designers were demanding they got a copy too!
It's a great book that deals with the stuff that's often forgotten when building a site - like explaining the benefits of good planning from the outset and then getting the thing ranked highly on search engines!
Rating: -
Got the book yesterday and didn't put it down till I read the whole thing from cover to cover! This is great book for anyone wanting to learn the best way to plan, prepare and promote a website and the author's succinct and witty style doesn't make it feel like a class lecture! The in-depth guides about search engines and information architecture means I've learnt how to get my next site right from the start and there's some great inspirational illustrations in there too.
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