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List Price: $17.95Amazon.com's Price: $12.21 You Save: $5.74 (32%)as of 03/19/2010 08:46 EDT
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Binding: Paperback
Dewey Decimal Number: 658.8
EAN: 9781599181813
Edition: 1
ISBN: 1599181819
Label: Entrepreneur Press
Manufacturer: Entrepreneur Press
Number Of Items: 1
Number Of Pages: 304
Publication Date: June 04, 2008
Publisher: Entrepreneur Press
Studio: Entrepreneur Press
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Product Description:
FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters
“Follow the money!”
Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times!
- Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit
- Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples
- E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible
- MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
- THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels
Average Rating: 
Rating:  -
Dan Kennedy lays out a whole new way to see the world. Marketing to the affluent is a great tool in understanding how to get the most valuable business that will ultimately create less wear and tear on your company and that will withstand the test of the ever fluctuating market. Read it and implement it into your sales process. I know I am.
Rating:  -
This is an excellent source of ideas for identifying, creating product, marketing and effectively selling to the most coveted market - the affluent. In my opinion, this is more important in a depressed economy than ever. Remember what Baron Rothschild, an 18th century British nobleman and member of the Rothschild banking family, said "The time to buy is when there's blood in the streets." Kennedy quotes Rockefeller in similar fasion from the era of the great depression. This is no time to be timid ... Read More
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Great read, easy concept, some re-hashing of material. Almost a no-brainer when you think about it. If you want to be at the top, then focus on the top. I have found that many individuals desire to become wealthy. However, few are not willing to commit to what it actually takes to get there. Most individuals need to realize that you are the sum-factor of the five people you spend the most time with, personally and professionally. Target who you spend time with and have a laser focus on your clients. ... Read More
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DO NOT BUY THIS BOOK.
In Dan Kennedy's NO B.S. Marketing To the Affluent, he definitely shows you how to turn your marketing efforts upside down. In that many problems can be solved by marketing to the right people. If you're target audience includes people in any of the categories in this book, then DO NOT make it required reading for everyone in your business.
Reading this book will affect:
The services you provide
The marketing and advertising you ... Read More
Rating:  -
There is a lot of great stuff in this. A warning: He throws in a lot of his conservative political views throughout the book that may not resonate with everyone. If you are conservative, you will love it. If not, you can still get good info if you can ignore his rants on liberals.
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