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List Price: $14.95Amazon.com's Price: $10.17 You Save: $4.78 (32%)as of 03/17/2010 16:26 EDT
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Binding: Paperback
Dewey Decimal Number: 658
EAN: 9781599181653
Edition: 1
ISBN: 1599181657
Label: Entrepreneur Press
Manufacturer: Entrepreneur Press
Number Of Items: 1
Number Of Pages: 350
Publication Date: March 26, 2008
Publisher: Entrepreneur Press
Studio: Entrepreneur Press
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Product Description:
FREE-Audio CD INSIDE
Featuring Exclusive Interview with the Author-PLUS
Voucher for FREE Webinars, Tele-Seminar and Newsletters
Here it is: no warm 'n fuzzies, no academic theories-just hard-core strategies from real world trenches…the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people!
Kennedy covers: - The true nature of employer-employee relationships: friendly while you feed them (Why ownership mentality is a futile and dangerous goal)
- The two most crucial (and liberating) management decisions
- The worst number in business is…(fix this before it's too late!)
- Leadership is vastly overrated: a new, rational model for profitable productivity
- Why and how to make marketing the master-all others servants
- Mice at play, and how to get compliance when the cat's away
- Finding the magic “GE-Spot” for your particular business' greatest success with its customers
- Fairness be damned-to the winners the spoils (it's time to start paying for performance, not for showing up)
- Is a happy workplace a productive workplace? a serious look at the new, fun mandate-lies the management theorists sell
- Managing the sales process-the biggest instant improvement (more $ now!)
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