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List Price: $24.95Price: $18.00 You Save: $6.95 (28%)as of 03/19/2010 17:47 EDT
Availability: Usually ships in 1-2 business days
Binding: Paperback
Dewey Decimal Number: 659.144
EAN: 9781599180304
Edition: 1
ISBN: 1599180308
Label: Entrepreneur Press
Manufacturer: Entrepreneur Press
Number Of Items: 1
Number Of Pages: 304
Publication Date: November 29, 2006
Publisher: Entrepreneur Press
Studio: Entrepreneur Press
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Editorial Review:
Product Description:
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.
Learn how to: - Build an AdWords campaign from scratch
- Identify keywords that entice people to click on your ads
- Get the lowest bid prices on your keywords
- Defeat click fraud and other scams
- Use search engine optimization techniques
- Turn clicks into customers
Plus get FREE e-mail updates on Google's ever-changing system.
Average Rating: 
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I am a beginner with google adwords and this book gives an execellent introduction and valuable tips on how to improve CTR and how to avoid the main pitfalls. I can recommend it to anyone who gets started.
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I've read a few other very good books on AdWords before purchasing this book. The other were also very good, so I was a little skeptical I wouldn't learn any thing new in this one. I was relieved to discover that this book provided some very unique insight and ideas. I particularly like the Peel and Stick strategy, and began applying it right away and found it gave amazing results. Even if you've read other books on AdWords, this book will provide you very good additional information and strategies.
Rating: -
This book is filled with good insights. Sometimes the information is geared toward the beginner, while other times you will find a few advanced golden nuggets. For me, I will be looking for more books by the authors with more advanced techniques.
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I am a software developer/entrepreneur who "put the cart before the horse", and built a software tool before writing a business plan or deciding on a marketing plan. After completing the first version of the product I started looking for ways to generate traffic. I had heard that Tim Ferriss (The 4-hr work week) used Google Adwords to test the effectiveness of possible book titles via Adwords campaigns. I also attended an Atlanta Internet Marketing Meetup that featured an awesome Internet Marketer Charles ... Read More
Rating:  -
Having worked with AdWords for some time, I was hoping for details and depth beyond my current understanding, the proverbial Rosetta stone for "accessing 100 million people in 10 minutes!" Instead, I got a pretty common-sense approach to the topic with a few nuggets of insight and a great deal of marketing 101, which I did not care for.
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