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List Price: $40.00Price: $32.29 You Save: $7.71 (19%)as of 03/18/2010 17:08 EDT
Availability: Usually ships in 1-2 business days
Binding: Hardcover
Dewey Decimal Number: 658.8720285572
EAN: 9781592530533
Edition: illustrated edition
ISBN: 1592530532
Label: Rockport Publishers
Manufacturer: Rockport Publishers
Number Of Items: 1
Number Of Pages: 160
Publication Date: May 01, 2004
Publisher: Rockport Publishers
Studio: Rockport Publishers
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Editorial Review:
Product Description:
Although it may seem like everyone has a website these days, this in not 100 percent true. Small companies with and without websites struggle with 2 main design issues: What should be on my website and how do I organize and build a website that will be effective for my business?
This book provides answers to these questions and specifically addresses the fact that although a website is not for every company, it can be a cost-effective tool for small companies who do not have a big marketing budget or large distribution networks. This book will help small companies sculpt their content and build navigation systems that meet their specific needs and maximize the site?s potential.
Average Rating: 
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As the owner of a small web design & development business, I certainly can recommend "Make Your Small Business Website Work." I think it's great on a number of levels: It's permeable by both the small business owner with little previous understanding of web fundamentals as well as a relevant, gentle re-articulation of important principles for the more seasoned web designer/developers of the world.
This book is incredibly well-structured (love the web-like navigation on every page) ... Read More
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Make Your Small Business Web Site Work: Easy Answers to Content, Navigation, and Design
Who does not want to have a website nowadays? Especially if you are a small business and your income depends on it. In fact, anybody who has a small business and does not have a website loses credibility. It is like having a store without a shingle telling the world what you do. Small business owners who invested in their website lose appetite in keeping it up (perhaps because of its failure and continuous ... Read More
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Small companies with or without sites often struggle to decide what business - if any - should be offered or conducted on the net, and how a business can build the most effective web site. Enter John Heartfield's How To Make Your Small Business Website Work: the subtitle is 'Easy Answers to Content, Navigation and Design' and chapters to just that, covering the basics from devising effective home pages and automated navigation to stressing simplicity and consistency between pages. Plenty of web site examples ... Read More
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Mr. Heartfield's broad fund of knowledge regarding this subject and his easy-to-read writing style made this book not only useful, but an enjoyable read. Lots of great ideas regarding structuring my website. Big bang for the buck. Highly recommended.
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