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Books : Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking


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 : Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking

List Price: $18.95
Amazon.com's Price: $17.05
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Binding: Paperback
Dewey Decimal Number: 070
EAN: 9780977240616
ISBN: 0977240614
Label: Weber Books
Manufacturer: Weber Books
Number Of Items: 1
Number Of Pages: 204
Publication Date: February 25, 2007
Publisher: Weber Books
Release Date: February 01, 2007
Studio: Weber Books
Sales Rank: 24761




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Editorial Review:

Product Description:
Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction

Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns



Blog to connect with readers, driving them to Amazon and bookstores



Boost your visibility with Google, use MySpace for viral marketing



Ignite word of mouth with Web social networks



Capitalize on peer content and "amateur" book reviews



Here's what the experts say about this book:



"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."



-- Jane Corn, Amazon.com Top Reviewer



"I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away."



-- Scott Sigler, # 1 bestselling author



"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."



-- Aaron Shepard, author: Aiming at Amazon

"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"



- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."



-- Dave Taylor, author: 'Growing Your Business with Google'



"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."



-- Steve O'Keefe, author: 'Publicity on the Internet'



"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."



-- Marion Gropen, president, Gropen Associates



Here's what's inside the book:



... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness

... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations



... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews



... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site



... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service



... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites



... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing



... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . . guides; Search Inside the Book; Statistically Improbable Phrases; Writing book reviews; Amapedia; Customer discussions; BookSurge; Your Amazon profile



 



 





Customer Reviews
Average Rating:  out of 5 stars

Rating: 5 out of 5 stars - A plethora of great, contemporary marketing ideas
This book is awesome if you're looking for new ways to promote your material, whether it's a book or some other product! The suggestions in this book have the power to generate word of mouth amongst millions of internet users! In fact, I'm putting some of the suggestions in this book to work for me right now!



Rating: 4 out of 5 stars - Never Too Early or Too Late To Read This
This book is like the study guide for Book Promotion 101. As an aspiring writer, I have been studying up on book promotion for about a year. However, I still found many items in this book that were helpful and taught me how to maximize electronic word of mouth--when the time comes.

In the past 5 years, things have changed dramatically in the ways authors successfully promote their books and this book has a bit for every kind of writer at any stage of the game. Even if you are just writing ... Read More



Rating: 5 out of 5 stars - Author from Downunder.
I totally agree with Jo Wickert,every author needs to read this book. Without purchasing a copy, my mystery novel "The Solomon Legacy" would have remained a bundle of paper sitting on a shelf. To Brent Sampson, a special thank you. William G Mitchell,New Zealand author.



Rating: 5 out of 5 stars - very helpful
I found this book very helpful, and gave me plenty of ideas to promote my own book.



Rating: 1 out of 5 stars - Refund for the Book - a better title
Great cover and cool title. That was enough to get me to buy PLUG YOUR BOOK. In fact, this book was perfect until I opened it and started reading. What a waste of my time and precious money. Honestly, there's nothing here that you can't get from surfing the web.



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