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List Price: $24.95Amazon.com's Price: $16.47 You Save: $8.48 (34%)Prices subject to change.
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Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9780910627573
ISBN: 0910627576
Label: Atlantic Publishing Company
Manufacturer: Atlantic Publishing Company
Number Of Items: 1
Number Of Pages: 288
Publication Date: May 30, 2006
Publisher: Atlantic Publishing Company
Release Date: January 30, 2006
Studio: Atlantic Publishing Company
Sales Rank: 36182
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Editorial Review:
Product Description:
Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards
Average Rating: 
Rating:  -
The book provided an excellent overview of e-commerce in general, but it didn't give enough "hands-on, how-to". I wanted to see more code. It also had far too much repetition. It seemed like every time a subject was mentioned, the author was compelled to explain why that subject was important. I'll refer to it for the checklists and the many recommended free web sites, which are the books greatest benefit.
Rating:  -
I found this a most useful collection of various components to internet marketing. I like that the author generally gives a number of (often free) resources that are useable. There is great breadth and some depth on these topics. I recommend this as one of several books on this topic for someone starting out. It is my hope that this will be updated. I'll buy it!
Mike Miller, PhD
[...]
Rating:  -
But well worth 5-stars. I read it from cover to cover, even though most of the material I have already absorbed from other sources - this one didn't bore me even when going over old ground.
Rating: -
The book is interesting and gives the reader a wide view to all aspects that should be taken into consideration when planning for their online business.
However, I found something missing in the book. In page 40, the author mentioned "To facilitate this process, we have enclosed a sample business plan with this book". The book does not have any section of this kind!
Rating: -
I read this book a few years back. This was a great reference book and starting point if you are just getting into internet marketing. It's a fast read you can pick up and start applying some of the recommendations right away.
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