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List Price: $29.95Price: $1.00 You Save: $28.95 (97%)as of 03/15/2010 11:39 EDT
Availability: Usually ships in 1-2 business days
Binding: Hardcover
Dewey Decimal Number: 658.81202854678
EAN: 9780812930375
Edition: 1st
ISBN: 0812930371
Label: Crown Business
Manufacturer: Crown Business
Number Of Items: 1
Number Of Pages: 384
Publication Date: November 15, 1998
Publisher: Crown Business
Release Date: November 10, 1998
Studio: Crown Business
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Editorial Review:
Amazon.com Review:
Lots of books have been written about how to do business on the Internet, but few can match the understanding and passion for making e-commerce work of Patricia Seybold's Customers.com. Drawing on case studies of companies and organizations as diverse as Boeing, Babson College, National Semiconductor, Hertz, PhotoDisc, and Wells Fargo, Seybold identifies what makes e-commerce work successfully. She argues that any e-commerce initiative has to begin with the customer. She writes: In the electronic commerce world, knowing who your customers are and making sure you have the products and services they want becomes even more imperative than it is in the "real" world.... The corner grocery needs only to approximate what customers really want because the convenience factor brings in the business. But when you eliminate this advantage--when customers can go anywhere to get what they want--you'd better know what they're looking for. The first section of the book outlines five steps aimed at any organization grappling with the challenge of doing e-commerce right. The final section offers a technology roadmap and suggestions for getting e-commerce initiatives off the ground. But the heart of the book is the 16 case studies of companies that have successfully embraced e-business and e-commerce. Each is well researched, and includes an executive summary and "take-aways" about what each firm did right. If you're looking to develop your business online, this book belongs on your desk, not your bookshelf. Highly recommended. --Harry C. Edwards
Product Description:
It's "Webonomics" meets "The Profit Zone" as high-tech specialist Seybold shows how the Web can keep customers, increase sales, and improve profits.
Average Rating: 
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The authors of this book ask the question, "Are you doing business on the Web? Or are you just on the Web?" According to the author, technology consultant Patricia Seybold, most companies have web sites that give some information about their company and their products. Today, customers are demanding much more from websites, they expect to be able to purchase on line, interact electronically, and be part of a community in cyberspace.
The main point of the book is to show companies ... Read More
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Target the Right Customers
1. Focus your electronic commerce efforts on your most profitable customers.
2. In deciding what information to put out start with the most requested information your call centers put out.
3. Think about marketing offers you can make electronically that are not practically to do any other way.
Own the customer's total experience
1. Identify each step or business event where the customer is most likely to interact with your firm and streamline ... Read More
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With so much changes in the internet business, this is a good reading to understand how should you start, but new technologies are available now. This book was written in 98, so Patricia Seybold should rewrite.
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Being a college student, I was at first reluctant to read Seybold's book as a class assignment. In hindsight, it's one of the best decisions I could've made. This book presents dynamic ideas that are being overlooked at universities today. Rather than focusing on the "how to's" Customers.com gives you the "why's" of the customer market. Talk about making me think! Not only did this book provide an excellent point of reference for class discussions, I found myself unconsciously transferring the knowledge ... Read More
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Got this when it came out and gave it a read. Three years have passed and I just referred to it to support writing a paper on technology. The details are good and the higher level dialogue do a nice job of getting the message across without belaboring anything. If you are about the web and doing business, this is worth the bucks and time.
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