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List Price: $24.99Amazon.com's Price: $16.49 You Save: $8.50 (34%)as of 03/19/2010 04:17 EDT
Availability: Usually ships in 24 hours
This item ships for FREE with Super Saver Shipping.
Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9780785219651
ISBN: 078521965X
Label: Thomas Nelson
Manufacturer: Thomas Nelson
Number Of Items: 1
Number Of Pages: 288
Publication Date: October 31, 2006
Publisher: Thomas Nelson
Studio: Thomas Nelson
Features:- ISBN13: 9780785219651
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Editorial Review:
Product Description:
Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.
Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
Average Rating: 
Rating: -
Should be in any online copywriter's arsenal. It's an all-in-one reference that's great no matter what the experience of the copywriter.
Rating:  -
This book has some major flaws. First, it really doesn't have that much content. Yes, it's almost 300 pages. Like a cheap hot dog, though, there's an awful lot of filler.
Part of that has to do with writing style. The major culprits here are repetition, wordiness, a lack of organization, and a fair amount of beating a dead horse. How ironic that someone purporting to know good web copy inside and out would have such trouble writing a book.
Part of that also has to ... Read More
Rating:  -
Could have been a great book. But it isn't.
The book is horribly edited and organized. You can mix and match chapter titles and content - makes no difference. The authors seem to ramble on about the same topic in each chapter. They seem to have broken most of their own rules with this book.
I'm an ecommerce novice and I still found only a couple of info-nuggets. You're better off reading the author's blog (Grokdotcom), Seth Godin and Get Elastic blogs.
Read More
Rating:  -
A nicely written book that will help anyone who manages or designs website navigation become better at closing the deal. Modern day web marketers as well as most PHP and HTML coders (they almost never look at the page) should also read this book.
Just the basic's but still a good investment.
Rating: -
At first when I started reading this book I became upset thinking I had wasted my money. I remember thinking "these guys are full of crap". But my money was already spent and I had the book, so I continued to read past the first few chapters. Slowly, things started to make sense...then, kapow! An epiphany! Once it clicked for me, I thought these guys were geniuses. It's like when you were in school and YOU didn't understand something that the teacher was trying to teach you, then all of a sudden ... Read More
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