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List Price: $29.99Amazon.com's Price: $25.64 You Save: $4.35 (15%)as of 03/17/2010 18:38 EDT
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Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9780596101084
Edition: 1st
ISBN: 0596101082
Label: O'Reilly Media
Manufacturer: O'Reilly Media
Number Of Items: 1
Number Of Pages: 368
Publication Date: January 19, 2006
Publisher: O'Reilly Media
Release Date: January 19, 2006
Studio: O'Reilly Media
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Editorial Review:
Product Description:
When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises. Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results. This book has specific and detailed sections on: - Turning your web site into a profit center with AdSense
- Making sense of AdSense metrics
- Driving traffic to your site
- Optimizing sites for search engine placement
- Working with AdWords campaigns, auctions, and reports
- Managing campaigns dynamically using the AdWords APIs
Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.
Average Rating: 
Rating:  -
Google Advertising Tools is a brief introduction to SEO (search engine optimization), advertising with Google, and making money from hosting Google ads on your own website.
This book is very easy to read, and can be read in two days or so casually. If you have no prior experience with SEO or advertising, you should pick up a copy of this book, as it will help you understand how to monetize web traffic.
This book is targeted mostly at web developers (which is great), so you ... Read More
Rating:  -
If you advertise on Google Adworks, keep every record you can and put an independant tracker on. Google is involved in a class action suit for the following. Running ads when your campaing in paused, runnning in different geograpichal location, running their budget not mine. Google probabaly thinks it doesn't matter if they lose the 400 million held in the class action suit. They will drag it out and keep doing. Check the old newspapers. I found reliable articles for I think 1994, stating some ... Read More
Rating:  -
Among this book, Joel Comm's Adsense Code book, and Perry Marshall's Ultimate Guide to Google Adwords, for my money the clearly superior title is Marshall's. This book is fine. But it pales in comparison to Marshall's Ultimate Guide in terms of breath of topics and depth of explanation.
Rating: -
I was already doing my own Google advertising when I got this book thinking that I will learn a quite a bit of new things from this book. Not so. If you took the time to read Google's own information and FAQ, you would have understood 90% or more of the stuff. I found the screen shots in the book particularly annoying, the prints are so small and are printed in very light colored ink that they are unreadable. You can't read this book without being in front of your computer to follow along each screen ... Read More
Rating: -
Like most of the O'Reilly books, this is very well written and a really good resource for tips and hints. It is not as good for a beginner, but is good for people that need a good resource to go to the next level.
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