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List Price: $24.99Price: $3.99 You Save: $21.00 (84%)as of 02/09/2010 00:32 EST
Availability: Usually ships in 1-2 business days
Binding: Paperback
Dewey Decimal Number: 006.76
EAN: 9780471747536
ISBN: 047174753X
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 240
Publication Date: November 21, 2005
Publisher: Wiley
Studio: Wiley
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Editorial Review:
Product Description:
Want to make money from your creativity? Here's how
If you're a blogger or podcaster, an artist or musician, or someone who creates any other type of online content and dream of earning income from your creative efforts, you have endless options on the Internet. But to seize them, you must become part businessperson--a creative entrepreneur. If that thought intimidates you, you're not alone.
JD Frazer has been there, and he shares with you everything you must know about syndication, advertising, branding, merchandising, copyright protection, ethical considerations, how to attract consumers, and more. If you want to earn a living from what you create, here's what you need to do:
* Make wise decisions that protect your intellectual property and your interests
* Approach the subject of paying for content without alienating your audience
* Understand the realities of self-syndication
* Weigh the advantages and disadvantages of membership features on your Web site
* Learn how branding and merchandising apply to your art
* Be prepared for fame as well as anonymity, and the hazards of both
* Recognize the ethical balance that exists between creator and consumer
* Explore online resources that assist the creative entrepreneur
Visit our Web site at www.wiley.com/compbooks
Average Rating: 
Rating:  -
Too much filler. Not enough unique content that you can't already find somewhere on the internet. Pass.
Rating:  -
I was really hoping to gather more insight into advertising and promoting on the web.
What I got was WAY TOO MUCH of the author's own references to himself, his site, and his personal bio.
For someone who has no clue regarding marketing, advertising, PR, and the like this may be okay.
But I think they would still pick up on 2/3 - 3/4 of the book dedicated to self.
Rating: -
This is a good primer on the subject of monetizing your website. Its shortcomings are more a result of its format as a book than in the material. The field is evolving so quickly that you would be well advised to do a lot of supplementary reading on the web.
Rating:  -
Interesting overview on the topic. As the subtitle suggests this book talks about "turning web sites, blogs, and podcasts into cash". The book is not hard to read, it's language is very friendly and easy to understand, while it's ideas are very mature. The author, it is evident, is very wise on the topic and shares his experience with the readers. There are no fluff or extra talk. Just useful material, ideas, web links, books, web sites, and suggestions based on many years of experience as a content ... Read More
Rating: -
This book is for blog beginners. It is just specific enough to get started. If that is the kind of primer you are looking for, jump on it fast! If you are already passed stage 1, it might be helpful, but you might find it not advanced enough.
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