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List Price: $24.95Amazon.com's Price: $16.47 You Save: $8.48 (34%)as of 03/11/2010 04:24 EST
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Binding: Hardcover
Dewey Decimal Number: 658.872
EAN: 9780470458426
ISBN: 0470458429
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 248
Publication Date: February 17, 2009
Publisher: Wiley
Studio: Wiley
Features:- ISBN13: 9780470458426
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Editorial Review:
Product Description:
Get the business leader's guide to using Twitter to gain competitive advantage.
Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.
In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
Average Rating: 
Rating:  -
Best-selliing author Joel Comm has done for the social networking site Twitter what he did for Google's AdSense. He has created the definitive guide, titled Twitter Power.
According to Comm, "Twitter is the water cooler of the 21st Century, a gathering place for bite-sized pieces of information on the fly." You can build relationships very easily and use it to brand and grow a business."
For those not yet using Twitter, it is a site where people write messages that are ... Read More
Rating: -
Was skeptical at first when I bought this book for the consulting group I belong to, [...] . We had a twitter page [...] with 3 people following - I was one of the 3! I read the book and by the time I was finished we had 43 followers. It was worth the money.
Rating:  -
Pretty much everyone has heard of Twitter. Commercials and web sites all talk about Twitter. Just what is this Twitter website - and how can you use it to develop your brand?
Joel's book "Twitter Power" is aimed at the very novice user. Not only that, but this is really a "Joel Promotion Book" which mentions Joel's business brands at least 8,000 times. I am probably not exaggerating. But let's start from the beginning.
Joel says that 2 years is a "lifetime" in internet terms, ... Read More
Rating: -
Watch Video Here: http://www.amazon.com/review/R2YDOF4WTN5WCE
Rating: -
The helpful book "Twitter Power" provides practical advice and technical assistance. It offers: hints on creating a custom twitter profile background, how to write tweets people will read, and information on setting up auto-responses to new followers. It saves the new user time by listing several other on-line tools that integrate with Twitter to track data or interests; respond easily on-line or by cell phone; and find people to follow. For those who like to plan their start-up for tweeting, Joel Comm ... Read More
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