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List Price: $15.99Amazon.com's Price: $9.35 You Save: $6.64 (42%)as of 03/14/2010 14:12 EDT
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Binding: Paperback
Dewey Decimal Number: 302
EAN: 9780316346627
ISBN: 0316346624
Label: Back Bay Books
Manufacturer: Back Bay Books
Number Of Items: 1
Number Of Pages: 304
Publication Date: January 07, 2002
Publisher: Back Bay Books
Studio: Back Bay Books
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Editorial Review:
Amazon.com Review:
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.
For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.
Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan
Product Description:
This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems.
Average Rating: 
Rating:  -
Didn't do too much for me. An insightful viewpoint on how the world is connected to one another - but hardly a practical viewpoint. Perhaps it suffices for a light Tuesday afternoon train ride, but don't expect to walk away with some tangible notes on how to reinvent your business, your products, etc. Hardly a business book.
Rating:  -
I got this book for my boyfriend as a present, and he started reading it right away. He loves the author
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I thoroughly enjoyed reading this book. Actually, I lost my first copy and bought another copy because I wanted to finish it. It makes you look at things in a different way--good read.
Rating: -
When New Yorker columnist Malcolm Gladwell first burst onto the scene, academics, psychologists and marketers alike were skeptical. Since then, The Tipping Point has been established as one of the top selling business books of all time and has been revered as a must read for social scientists and business people alike. Gladwell is clearly one of the predominant thought leaders of our time.
Gladwell's premise is that seemingly minor and unrelated events can combine to create sudden and ... Read More
Rating:  -
Just because someone can open a bottle of finger paint doesn't mean they understand the nature of art. Just because someone can spell epidemic doesn't mean they can grasp the underlying science of how diffusion operates in biological physics. I have been waiting to see if Mr. G's writings in his subsequent books used the same thin coating and the verdict is in.
Yes.
Human beings interrupt the natural flow of energy in the universe in the ever-ending social competition for ... Read More
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