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Salesforce.com Secrets of Success: Best Practices for Growth and Profitability


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 : Salesforce.com Secrets of Success: Best Practices for Growth and Profitability

List Price: $39.99
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Binding: Paperback
Dewey Decimal Number: 658.810028553
EAN: 9780137140763
Edition: 1
ISBN: 0137140762
Label: Prentice Hall
Manufacturer: Prentice Hall
Number Of Items: 1
Number Of Pages: 504
Publication Date: May 15, 2009
Publisher: Prentice Hall
Studio: Prentice Hall




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Editorial Review:

Product Description:

Drive Better Productivity and Increase Saleswith Salesforce.com–Starting Now



Discover Real-World Best PracticesWithout Paying Expensive Consultants



You’re investing in Salesforce.com for one reason: to drive major performance improvements across your entire organization. Salesforce.com® Secrets of Success will help you do just that. Drawing on his experience with dozens of deployments, author David Taber offers expert guidance on every aspect of Salesforce.com deployment, with results-focused best practices for every area of the organization touched by Salesforce.com, including sales, marketing, customer service, finance, legal, and IT. This is information you’d otherwise have to pay a consultant $300/hour to get...information you won’t find in any other book!

Taber walks you through developing a comprehensive and effective implementation strategy, followed by tactics and specifics to overcome every challenge you face, including internal politics. Through this book and its companion Web site, www.SFDC-secrets.com, Taber provides questionnaires, step-by-step guides, and extensive resources–all part of the Revenue Overdrive™ system that gives your organization maximum results from Salesforce.com.

  • Achieve higher end-customer satisfaction and dramatic sales productivity gains
  • Use the SFA Maturity Model to assess readiness, fill gaps, and gain early, deep user adoption
  • Overcome “people, product, and process” pitfalls that can limit the value of Salesforce.com
  • Learn which tools, add-ons, features, and extensions are right for your implementation

This book’s start-to-finish roadmap for success can be used by companies of all sizes in all industries–with specific chapters for executives, team leaders, implementation team members, developers, and users throughout the business.





Customer Reviews
Average Rating:  out of 5 stars

Rating: 5 out of 5 stars - Right On the Money
This book has been invaluable to me in my success as a certified SFDC administrator. I reference it often and share it with all my colleagues. I would recommend this book for anyone using SFDC.



Rating: 5 out of 5 stars - Success Secrets is Correct!
The title of the book is correct. Regardless of what type or size of your company, David's book has benefit. The book is centered around Salesforce however the strategies and Best Practices can be used for any CRM implementation. If you were to own only one book on CRM, this is the book to buy. As a Salesforce CRM Consultant, this the only book I keep within arm's reach at all times.



Rating: 5 out of 5 stars - Real world salesforce
To be successful with Salesforce, you'll need an unusual combination of skills. You'll need to understand the cultures and best practices of sales and marketing, the politics of business change, and how to make effective use of all the technologies Salesforce offers to support these. That balance of expertise is just what informs Taber's book. Whether your strength is more on the business or on the technical side, [...]
Secrets of Success" will boost your confidence and competence.



Rating: 5 out of 5 stars - The write stuff
As a marketing executive I've used SFDC for years. And other CRM systems as well. I thought I knew more than enough about SFDC to not only get by - but also excel. I was wrong. David's book is the right mix of practical knowledge and deep insight that comes from somebody that knows the SFDC internals as well as the correct approach to making it work for you. I picked up this book, read a couple of chapters that caught my eye and was immediately more productive in areas I thought I knew well. ... Read More



Rating: 5 out of 5 stars - Great tool for helping with SalesForce Integrations.
I am a Sales Manager by trade so being in charge of my company's CRM database is not my first choice. This book is an excellent read for people like me who are trying to squeeze the potential out of using SalesForce as a profit engine for my small company. The lessons Dave teaches clarify the complex environment that integrating an e-commerce, accounting and licensing database can bring if your not a programmer. I feel like I can tackle integration projects with a fresh perspective that will give ... Read More





 

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