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List Price: $49.95Amazon.com's Price: $29.16 You Save: $20.79 (42%)as of 03/19/2010 12:31 EDT
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Binding: Paperback
Dewey Decimal Number: 006.7
EAN: 9780123694867
Edition: 1
ISBN: 0123694868
Label: Morgan Kaufmann
Manufacturer: Morgan Kaufmann
Number Of Items: 1
Number Of Pages: 384
Publication Date: June 29, 2007
Publisher: Morgan Kaufmann
Studio: Morgan Kaufmann
Features:- ISBN13: 9780123694867
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Editorial Review:
Product Description:
"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."
-- Jakob Nielsen, Principal, Nielsen Norman Group
"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."
--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web
On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.
This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.
Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.
This practical, informative book will help anyone creating web content do it better.
Features
* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.
* Written in easy-to-read style with many "befores" and "afters."
* Specific guidelines for web-based press releases, legal notices, and other documents.
* Tips on making web content accessible for people with special needs.
Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.
* Clearly-explained guidelines with full color illustrations and examples from actual
web sites throughout the book.
* Written in easy-to-read style with many "befores" and "afters."
* Specific guidelines for web-based press releases, legal notices, and other documents.
* Tips on making web content accessible for people with special needs.
Average Rating: 
Rating:  -
Excellent book for anyone wanting to write content for the web. I've learned heaps from it ... and you realise how logical it is as you read. Well worth the investment. It's helped me enormously.
Rating: -
I am the creative specialist for a small nonprofit organization, Just Say YES - YOUTH Equipped to Succeed.
Recently we decided to update our text-heavy and somewhat confusing website (launching in 2011).
This book will ensure that we "let go of the words" !!
I'm also using the ideas in this book when posting to our Facebook page. Social media requires quick,
well-written and engaging stories.
I found this book one day while browsing the hundreds ... Read More
Rating: -
Well written, nice layout, easy to read, a lot of practical ideas, full of real examples. I highly recommend it.
Rating: -
Clear, concise and very helpful tool in reorganizing the written word for visitors and search alike
Rating:  -
If you're concerned with Google ranking or copywriting, you will want to read my feedback on this book. Letting Go of the Words is a terrific book with respect to site structure and usability, but is extremely inadequate in regards to Search Engine Optimization and content that actually sells.
Dr. Redish's experience with web content is largely related to government agencies. In that respect, I couldn't ask for a better book on the basics of site structure and usability. The author ... Read More
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