|
|
|
|
|
|
|
|
List Price: $17.99Amazon.com's Price: $12.23 You Save: $5.76 (32%)as of 03/19/2010 04:50 EDT
Availability: Usually ships in 24 hours
This item ships for FREE with Super Saver Shipping.
Binding: Paperback
Dewey Decimal Number: 153.852
EAN: 9780061241895
Edition: Revised
ISBN: 006124189X
Label: Harper Paperbacks
Manufacturer: Harper Paperbacks
Number Of Items: 1
Number Of Pages: 336
Publication Date: January 01, 2007
Publisher: Harper Paperbacks
Release Date: December 26, 2006
Studio: Harper Paperbacks
Features:- ISBN13: 9780061241895
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Related Items:
Alternate Versions: Click to Display
Browse for similar items by category: Click to Display
Editorial Review:
Amazon.com Review:
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
Product Description:
Influence, the classic book on persuasion, explains the psychology of why people say "yes"âand how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuaderâand how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Average Rating: 
Rating:  -
I first read this book nearly 20 years ago, and have been buying copies for staff Christmas presents and for graduation gifts ever since. Cialdini performed a significant amount of field work to develop his ideas. He then used examples from these real world experiences to analyze and explain why people agree to do things, sometimes doing things that puzzle themselves later.
Understanding the 6 principles he identifies (reciprocation, commitment and consistency, social proof, liking, ... Read More
Rating: -
I just got the book and haven't finished reading everything but I must say that I started laughing out loud about some of Robert Cialdini's experiences as I have experienced some situations myself and I also was astounded about the revelations of human behaviors. I can't wait to finish reading it. It is one of the best books I have read and I already learned so much that I can use in my day-to-day life. The book is easy to read and clearly explains human behaviors with great examples to which most ... Read More
Rating:  -
This book was very well written and provided interesting anecdotes on persuasion techniques. For anyone who's taken a social psychology course though, there isn't really anything new here. I was slightly disappointed by that, but I think anyone else would really benefit from this book.
Rating: -
If you want to learn something new and how the power of influence works in general, get this book, it's a timeless read. Robert explains in detail the different types of tactical influence employed by compliance experts. You will be more aware of these tactics and how to intelligently protect yourself from these tactics. You've been influenced.
Rating: -
This book is very interesting, though somewhat hard to read.
I recommend reading it more than once.
|
|
|
|
